A farmers' market is an association or group of local farmers who assemble at a defined public location for the purpose of selling their agricultural products directly to consumers
 
Fresh, ripe, and high quality produce grown in a local community is what drives the market. Furthermore, the open air market and friendly atmosphere is where consumers can increase growers' awareness of consumer preferences, which creates an opportunity to create new marketing and sales techniques.
 
Consumers benefit from good, natural selection and knowing where their product came from. Small farmers and producers benefit because they are not competing with the large commercial farms selling to large corporations. The farmers' market benefits the grower, consumer, and community by providing a niche market that meets the individual needs of the consumer and grower.